Art Director: Yiling Cao
Copywriter: Jacey Harbin
Problem
Develop an idea that not only raises awareness of skin cancer, specifically melanoma, in people of color around the globe but also helps to drive diagnosis to allow people to receive the treatments they need.

Solution

Checking your skin can take no extra time. It’s as easy as the rest of your daily routines. Everyone interacts with their skin in some form every day, and just an extra cautious glance can save a life.
We are always with our skin, and it’s as simple as checking for new or changing moles to make sure it’s healthy. In every instance, in every Skinstance.

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