Copywriter: Isaac Swedlow
Problem:
Inspire 16-22 year olds around the globe to incorporate Duolingo into their daily routines.
Solution:
The biggest problem with picking up a foreign language is the time commitment. But everybody spends at least a few minutes each day in the bathroom, the perfect amount of time to knock out a lesson on Duolingo! Most people already bring their phones into the bathroom, but they waste that precious time scrolling on social media. So we landed on a campaign that centers around utilizing this time that everybody has, no matter how busy they are. Our message encourages young adults to keep pushing to achieve their language goals.
David Roth Comedy Award
Case Study Video:
