Budweiser told us they're often called “Dad Beer,” and the truth is, Dads everywhere have been given a bad name; thought of as dumb, clumsy, and lazy.
It’s time for Budweiser to bring pride back to Dads and redefine modern-day Dadhood. Because whether you know it or not there’s a Dad inside all of us. We think Budweiser can help raise spirits by creating a national movement around the ideals of Dads.
Copywriter: Joel Linkewer