Budweiser told us they're often called “Dad Beer,” and the truth is, Dads everywhere have been given a bad name; thought of as dumb, clumsy, and lazy.
It’s time for Budweiser to bring pride back to Dads and redefine modern-day Dadhood. Because whether you know it or not there’s a Dad inside all of us. From the plant dads to the pet rock parents, the qualities that describe many of us can be defined as unmistakably Dad. We think Budweiser can help raise spirits by creating a national movement around the ideals of Dads.
Copywriter: Joel Linkewer