Art Director: Yiling Cao 
Copywriter: Joel Linkewer
Problem: 
Distinguish and differentiate Ripple in a crowded and competitive milk market. 

Solution:
A lot of milk brands spend millions talking about their farmers, operations, or how good they are for the planet (Ripple does that too) but no one really breaks through the noise or puts the focus on the actual consumer. To win over millennials, we’ll put them at the center of our campaign.
Case study video:

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